The Ultimate Guide to Selling Your Home in Portland

Selling your Portland home is part strategy, part presentation, and part project management. Here’s a step‑by‑step playbook I use with clients to drive top results.

1) Price with the market, not above it

• Review 3–6 months of comparable sales and active competition.
• Target a price band that maximizes showings in week one.
• Consider a strategic “list low, sell high” approach when inventory is tight.

2) Prep and staging that pays back

• Declutter, deep clean and touch‑up paint in high‑traffic areas.
• Fix small items buyers will flag on inspection (leaks, caulk, bulbs).
• Stage key rooms (living, kitchen, primary) and improve curb appeal.

3) Modern marketing

• Professional photography + twilight hero shot.
• Floor plan and accurate square footage.
• Dedicated listing page with map, highlights and a lead form.
• Social ads + email to my buyer database and agent network.

4) Showings and feedback

• Make day 1–7 easy to show; flexible windows = more traffic.
• Collect buyer/agent feedback; adjust pricing or presentation quickly.

5) Offers and negotiation

• Ask for proof of funds and lender DU/LP findings.
• Compare net sheets, timelines and risk (inspection, appraisal, loan).
• Negotiate price, credits and rent‑backs to match your move plan.

6) Inspections and repairs

• Focus on safety, system and structural items.
• Consider a closing credit over repairs to control timeline.

7) Closing logistics

• Coordinate payoff, signing and keys; plan utilities and move‑out dates.

What’s my home worth?

I’ll deliver a data‑driven valuation (CMA) and a prep checklist specific to your property. No pressure — just useful next steps. Request a consultation.