Jesse Udom Real Estate
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Portland home sellers

Sell in Portland with strategy and calm

From pricing to closing, you’ll have a clear plan, proactive updates, and a broker who treats your sale like their own.

Together we’ll align your goals, prep with purpose, launch with standout marketing, and negotiate each offer with confidence.

Average prep timeline
10–14 days
Trusted vendor partners
30+ vetted pros
Negotiation to close
Daily status updates
Your roadmap

A six-phase sale designed to protect your momentum

Every home is different, but the framework stays clear. We front-load discovery, prep thoroughly, and stay in lockstep through the offers, inspections, and closing.

01

Discovery & goals

We clarify your ideal timeline, next purchase plans, and target net proceeds—so strategy always supports your bigger move.

What you get
  • Goal-setting session with market intel
  • Net sheet with estimated proceeds
  • Move coordination checklist
02

Pricing & prep plan

We compare recent sales, active competition, and buyer trends to determine the positioning that attracts attention and maximizes value.

Included
  • Data-backed pricing strategy
  • Vendor referrals for updates & repairs
  • Timeline for staging, media, and launch
03

Make-ready execution

From decluttering to final styling, we coordinate vendors and keep you updated with checklists, photos, and daily progress.

Execution
  • Professional staging and styling
  • Repairs and touch-ups managed for you
  • Pre-launch walkthrough & punch list
04

Launch & marketing

Your listing goes live with cinematic media, polished copy, and targeted outreach to qualified buyers and top local agents.

Marketing channels
  • MLS + 100+ syndication sites
  • Social, email, and retargeting campaigns
  • Broker tours and private previews
05

Offer strategy

We evaluate every offer on price, terms, and certainty—then negotiate contingencies, timelines, and rent-backs to serve your goals.

During this phase
  • Side-by-side offer comparison matrix
  • Clear recommendations rooted in data
  • Calm, confident negotiations
06

Closing & transition

Once under contract, we manage inspections, appraisal, and escrow, keeping you ahead of every deadline until the keys change hands.

Support
  • Inspection strategy & repair coordination
  • Weekly status reports from escrow
  • Move-out and utility transfer checklist
Preparation

High-impact updates without the overwhelm

We focus on improvements that move the needle and manage the details so you can keep living your life while the house gets market-ready.

Listing readiness audit

A room-by-room plan that prioritizes what buyers notice first.

  • Smart decluttering map with donation pick-up partners
  • Light handyman repairs scheduled on your behalf
  • Pre-listing inspections where they add leverage

High-ROI refreshes

Strategic cosmetic updates to make your home pop online and in person.

  • Paint and flooring palettes curated for your price point
  • Landscaping punch list that boosts curb appeal fast
  • Lighting and hardware swaps for modern polish

Design & staging

Professional styling tailored to the buyer profile in your neighborhood.

  • Full or partial staging with delivery and insurance included
  • Editorial photography, video, and floor plans
  • Styled launch day with scent, signage, and takeaways
Marketing reach

Story-driven marketing that travels beyond the MLS

Your home deserves a memorable narrative, eye-catching visuals, and a distribution plan that reaches serious buyers wherever they are scrolling.

Compelling storytelling

Custom copywriting that highlights architecture, upgrades, and the neighborhood lifestyle.

  • Feature sheets and QR-enabled postcards
  • Spotlight emails to engaged buyer lists
  • Property website with tour scheduling

Premium visuals

Magazine-quality photography, cinematic video, and twilight shoots for maximum impact.

  • HDR photography & drone coverage
  • 4K video tours & Instagram reels
  • 3D Matterport or floor plans when helpful

Targeted campaigns

Hyper-local ads layered with demographic targeting to surface motivated buyers.

  • Meta + Google retargeting with lead capture
  • Just-listed mailers and door-to-door invites
  • Weekly analytics so you know what’s working

Agent & buyer network

Personal outreach to trusted brokers and pre-qualified buyers looking in your price range.

  • Private broker previews & launch events
  • Database alerts to active, funded buyers
  • Follow-up system that keeps interest warm
Pricing & negotiation

Sharp pricing, transparent communication, steady negotiation

We combine data and on-the-ground intel to position your home strategically and navigate every counter with confidence.

Market intelligence

Weekly pulse checks on inventory, absorption rates, and buyer demand in your micro-market.

  • Dynamic pricing updates when the market shifts
  • Real-time feedback from showings and open houses
  • Offer expectation briefing before each weekend

Negotiation strategy

Clear analysis of every offer, with recommendations tailored to your priorities.

  • Net sheet comparisons for all offers
  • Guidance on escalation clauses and appraisal gaps
  • Coordination of rent-backs, post-closing occupancy, and repairs
Full-service support

A concierge team behind your sale

You’ll have one point of contact and a network of specialists ready to jump in—from prep through post-close.

Vendor collective

Licensed, insured partners who show up on time and treat your home with care.

  • Stagers, designers, and photographers
  • Contractors, cleaners, and landscapers
  • Escrow, title, and tax consultants

Communication rhythm

Know exactly what’s happening, what’s next, and where we need decisions.

  • Shared prep tracker with milestones
  • Daily launch-week text or email updates
  • Offer-day call with recap and recommendations

After-close guidance

I’m on call for anything that pops up after the sale.

  • Move logistics and service connections
  • Investment or next-home search strategy
  • Home valuation check-ins anytime
Let’s talk

Start with a no-pressure strategy call

We’ll review your goals, timing, and questions, then map out the exact steps to list with confidence.

  • 15-minute discovery call or in-home visit
  • Customized prep & pricing plan within 24 hours
  • Introductions to lenders, movers, or advisors as needed
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